Testimonials & Experience

Words from some good people I've had the honor of working with as a coach, teacher and creative.

  • Fabrice Prepetit, Copywriter, New York

    "I've know Klara for a while, and she has always been a voice of encoragement, clarity and guidance. I reached out to Klara during a time of uncertainty in my career, my session with her really helped guide me in my search for work, and helped me discover the kind of creative I want to be and the kind of creatives I want to work with and learn from. Klara is not only a devoted mentor but a truly caring person that has your best interests in mind."

    Ulrika Johnson, Founder and Designer of Belle Belette, New York

    “When I contacted Klara, I felt a bit lost in my creative career. With her inspiring help, I was able to set and reach some clear goals and collect courage to realize my dream to start my own company. Klara is a very talented coach, with a genuine interest for her client's success. She is very creative, passionate and puts her heart and soul into helping other people. I can warmly recommend Klara!”

    Josefina Barker, Photographer and Graphic Designer, London

    “Klara is an excellent teacher and creative coach. With her support and encouragement she has helped me push forward and focus on my strengths. She has a brilliant way of being encouraging and giving feedback that is straight to the point. Since working with Klara I feel so motivated and excited for what is next. Thanks to her kindness, positive attitude and genuine engagement in me and my work I’ve felt so supported and ready to take on my next challenge.”

    Samruddhi Pawar, student at Miami Ad School New York, class 2020

    “Klara truly klarified all my doubts and helped me gain klarity. I will honestly miss having class with her and I know for a matter of fact that my classmates feel the same way. Not only was the class immensely insightful, but also a lot of fun. Without her help I wouldn't have been able to figure out my brand the way I do now. She always made herself accessible and made sure we knew help was available. She is one of the few people in the industry who genuinely care about your growth and well being as a creative and also as an individual. It has been an honor and an absolute pleasure having her as a mentor. Creative Liberator is the perfect title for her.”

    Jim Nilsson & Jacob Björdal, Creative Directors, London

    “Klara was an inspiring lecturer and an awesome mentor. She taught us a lot about how to come up with fresh ideas, and genuinely cared about our careers. Anyone who is foolish enough to want to get into the ad industry would be lucky to have Klara as a teacher.”

    Fred Runnberg, student at Forsbergs school, class 2017, Stockholm

    “On my journey as a design student Klara might be the key person that has pushed me in the right direction. She has always been straight with me, as teacher as well as a mentor, always telling me the truth. Klara is excellent in balancing her feedback and she has motivated me to keep on striving to improve my work and what I do, over and over. Complementing where the good things are, yet straight and honest when needed, she gave me that kick to go that extra mile. I am glad that I have had the chance to work with Klara and I would not career-wise be where I am today without that. Klara, I would gladly recommend you to any student that wants to level up their game.”

  • Amanda Brencys, Creative Director

    “Working with Klara was one of the highest points of my career. Even if brief, the moments we shared as creative partners had a huge impact on me. Her diligence and drive were always inspiring and her energy and passion made deadlines and everyday pressures feel like play. In a career where you constantly have to challenge yourself to be new, relevant and tell better stories - having Klara on your side makes you bring the best version of you forward. And the work will only reflect that. And the work will be beautiful.”

    John Patroulis, CMO | CCO | Creative Chairman, New York

    “Klara is a bright and inventive creative talent, and always brought fresh thinking to every brief – and has the proper craft skills to bring them beautifully to life.”

    Gerard Caputo, Group Creative Director at Wieden + Kennedy New York

    “Klara is one of my favorite creatives to work with. She tackles everything with amazing energy, original thinking and makes the entire process more fun for everyone.”

Experience

Projects and classes I have done as a teacher and creative mentor:

Creative coaching, mentoring and career advice 2015, 2018, 2023, 2024

Taught and mentored junior creatives working in advertising  and  students of various creative schools. 


Curator & mentor for the final exhibition 2023

Forsbergs School of Graphic Design & Advertising

I was one of the curators and mentors for the final exhibition of second-year students, offering guidance and support in refining their projects and conceptual ideas.


Problem solving project 2012, 2015, 2017 & 2021

Forsbergs School of Graphic Design & Advertising

A creative two-week problem-solving project included lecture, brief, workshops, check-ins, creative guidance via web and on location, final presentation, and follow-up feedback. 


Basic advertising 2017

Forsbergs School of Graphic Design & Advertising

A three-evening class on the basics of advertising with a focus on conceptual thinking and idea creation. The project included lectures, briefs, workshops, check-ins, and final presentation.


Distance course teacher 2016-

Forsbergs School of Graphic Design & Advertising

Taught and gave counsel to Swedish and English-speaking students through an online correspondence course in graphic design and advertising.


Tutor for the D&AD Young Blood 2018

Forsbergs School of Graphic Design & Advertising

Tutoring and guiding first-year students in the Graphic Design / Advertising discipline with creative tools, brainstorming help, and creative direction until the final submission. The project included digital classes, email conversations, and one-to-one meetings.


Teacher 2019, 2020, 2021

Miami Ad School NY

A 10 weeks course called “A Brand Called you”. The project included lectures, briefs, workshops, check-ins, and a final presentation.


Portfolio mentor and Creative Coach 2017, 2018, 2022, 2023, 2024

Forsbergs School of Graphic Design & Advertising

Provided personalized guidance to students in refining their creative portfolios.

  • I assisted in identifying students' unique creative brands and how they could communicate them through their portfolios.

  • Conducted personal digital meetings to discuss goals, strengths, and project development.

  • Tailored discussions to meet individual student needs and levels of experience.

  • Aimed to help and guide students showcase their strengths and projects in a way that resonates with potential employers


Advertising experience as an Art Director:

Work

Following my dream 2018 - present


Freelance Creative and Art Director 2016-2017


72andSunny NY 2016

Designer/Art Director on Smirnoff, Samsung, & others.


BBH NY 2011 - 2015

Creative/Art Director on Johnnie Walker, Cole Haan, Baileys Irish Cream, Vaseline, Playstation, Google, & others.


Great Works Stockholm 2008 - 2009

Art Director/Designer working on H&M.


Education

Hyper Island Stockholm 2010-2011

Interactive Art Director program graduate.


Forsbergs School of Graphic Design & Advertising 2006-2008

Graphic Design & Advertising two-year portfolio program grad.


Forsbergs School of Graphic Design & Advertising 2005-2006

Graphic Design & Advertising evening classes once a week for a year.


Please reach out for rates and proposals.